Lead Magnet Generator

Honey-pot assets that attract buyers, sellers, and investors — with full VanX Funnels delivery automation.

The Hormozi Lead Magnet Framework

A great lead magnet maximises Dream Outcome (what they want) × Perceived Likelihood (will this work?) and minimises Time Delay (how fast?) × Effort (how hard?). Every magnet below is built on this formula. The best magnets feel like they should cost money — but are given away free to build trust and capture contact details.

ChecklistFirst-Time Buyers

The Ultimate First-Time Buyer Checklist

The 47-Point First-Time Buyer Checklist: Everything You Need Before You Sign

Don't make a R2M decision without this. Download free — takes 10 seconds.

PDF Download

Format

80–150

Est. leads/mo

High

Conversion

Ad Hook: Buying your first home? Don't sign anything until you've seen this checklist.

Interactive ToolHomeowners / Sellers

Free Instant Property Valuation Report

What Is Your Home Worth in 2026? Get a Free Valuation Report in 2 Hours

No obligation. No agent visit required. Just real data on your property's current market value.

Personalised PDF Report

Format

40–80

Est. leads/mo

Very

Conversion

Ad Hook: Your neighbour just sold for R2.3M. What could YOUR home fetch right now?

CalculatorProperty Investors

Rental Yield & ROI Calculator

Calculate Your Rental Yield in 30 Seconds — Is This Property Worth Buying?

Enter the purchase price, expected rent, and costs. Get your gross yield, net yield, cash-on-cash return, and 10-year projection instantly.

Interactive Web Tool + PDF Summary

Format

30–60

Est. leads/mo

High

Conversion

Ad Hook: Is that R1.5M property actually a good investment? Calculate your yield in 30 seconds.

Data ReportBuyers & Sellers in Target Area

Suburb Market Report (Area-Specific)

The 2026 [Suburb] Property Market Report: Prices, Trends & What's Coming

Everything a buyer or seller needs to know about [Suburb] — in one free report.

PDF Report (branded)

Format

50–100

Est. leads/mo

Medium-High

Conversion

Ad Hook: Thinking of buying or selling in [Suburb]? Get the full 2026 market report — free.

GuideHomeowners Considering Selling

The Seller's Playbook: How to Sell for Maximum Price

The Seller's Playbook: 12 Strategies That Add R50,000–R200,000 to Your Sale Price

Most sellers leave money on the table. This guide shows you exactly how to maximise your return before you even list.

PDF Guide (12 pages)

Format

60–120

Est. leads/mo

High

Conversion

Ad Hook: Most sellers leave R100,000 on the table. This free guide shows you how to avoid that.

CalculatorFirst-Time Buyers & Upgraders

Bond Repayment & Affordability Calculator

How Much Home Can You Actually Afford? Calculate Your Bond in 20 Seconds

Enter your gross monthly income and see your maximum bond, monthly repayment, and the price range you should be shopping in.

Interactive Web Tool

Format

100–200

Est. leads/mo

Very

Conversion

Ad Hook: Before you start viewing homes — find out exactly what you can afford in 20 seconds.

Quick-Start: Launch Your First Lead Magnet in 48 Hours

01

Choose Your Magnet

Pick the magnet that matches your primary audience. Start with the Bond Calculator for volume or the Valuation Report for quality.

02

Create the Asset

Use Canva to design the PDF. Use the headline and contents from the brief above. Keep it clean, branded, and 4–12 pages.

03

Build in VanX

Create a landing page, lead form, and automation workflow using the VanX setup instructions in each magnet brief.

04

Run the Ad

Use the ad hook from the magnet brief as your headline. Run as a Meta Lead Ad or drive traffic to the VanX landing page.