Lead Sources & Revenue Attribution
Track every lead from source to closed deal. Know exactly which ad is making you money.
143
Total Leads MTD
R8,100
Total Ad Spend
R1.085M
Revenue Attributed
134x
Overall ROI
Leads by Source
Lead Share
- Facebook Lead Ads
- WhatsApp Organic
- Website Contact Form
- Instagram Ads
- Referral
Source ROI Breakdown
| Source | Leads | Qualified | Closed | Ad Spend | Revenue | CPL | ROI |
|---|---|---|---|---|---|---|---|
Facebook Lead Ads | 58 | 34 | 7 | R4,200 | R350k | R72 | 83x |
WhatsApp Organic | 31 | 22 | 5 | R0 | R240k | R0 | ∞ |
Website Contact Form | 24 | 14 | 3 | R1,800 | R165k | R75 | 91x |
Instagram Ads | 18 | 9 | 2 | R2,100 | R110k | R117 | 52x |
Referral | 12 | 11 | 4 | R0 | R220k | R0 | ∞ |
Top Performing Ad Campaigns
1
Sandton Buyer — R2M+ Budget
Facebook · CPL: R68
R165k
22 leads · 3 closed
2
East Rand First-Time Buyer
Facebook · CPL: R74
R110k
18 leads · 2 closed
3
Seller CMA — Bedfordview
Instagram · CPL: R95
R95k
11 leads · 2 closed
4
Rental — Edenvale 3-Bed
Facebook · CPL: R71
R14k
14 leads · 1 closed