Nurture Sequences

Hot, Warm, and Cold tracks — every lead gets the right message at the right time, automatically via VanX Funnels

HOT TRACK

Pre-approved, timeline < 3 months, actively engaging

VanX Automation

Day 0

Instant bot response + agent introduction

Workflow trigger: New Hot Lead

Day 1

Phone

Agent call within 24 hours of assignment

Task created: Call lead

Day 2

3 matched property listings sent

Buyer match engine trigger

Day 4

Follow-up: 'Have you had a chance to review the properties?'

Automated message

Day 7

Phone

Viewing booking call

Task: Book viewing

WARM TRACK

Interested, timeline 3–6 months, occasional replies

VanX Automation

Day 0

Welcome message + area market report

Workflow trigger: New Warm Lead

Day 7

Weekly property match (3 listings)

Weekly automation

Day 14

Phone

Agent check-in call

Task: Bi-weekly call

Day 30

Monthly market update for their area

Monthly broadcast

Day 45

Re-engagement: 'Are you still looking?'

Re-engagement trigger

COLD TRACK

Just browsing, 6+ months out, low engagement

VanX Automation

Day 0

Welcome + area price trend infographic

Workflow trigger: New Cold Lead

Day 30

Monthly newsletter: area market stats

Monthly broadcast

Day 90

Quarterly check-in: 'Still thinking about buying?'

90-day reactivation

Day 180

6-month market update + price movement

Semi-annual broadcast

Day 365

Annual market report for their area

Annual broadcast